Metin Argan
Metin Argan is a Professor of Marketing at the Eskisehir Technical University in Turkey. His research interests primarily relate to sports marketing, fan behavior, leisure, and health care. He also published books, such as sports marketing, entertainment marketing, sport sponsorship management, and recreation management. He has also contributed chapters to several academic books such as sports marketing, and customer relationship management in retailing. He has published refereed articles and books and gave numerous presentations at conferences around the globe. He is a reviewer for many academic journals. Currently, he is investigating e-sports, artificial reality, augmented reality in sports and leisure.