Title: Intensive care units

Biography:

Goran Medic is a Senior Manager for Health Economics and Outcomes Research (HEOR) in Philips. In this role, Goran drives the implementation and execution of health economic strategies and analyses for Philips’ products and services, both marketed and in development. He has over 14 years of global, regional (Europe, Middle East, Canada and US) and local hands-on experience in HEOR, market access and reimbursement. He is self-driven to develop HTA value propositions and data driven solutions to support decision making in access of innovative medical devices to patients. He is making strategic decisions on the launch sequence and HEOR evidence roadmaps of premium-priced medical devices. In his current and past roles, Goran has honed his expertise and skills in proactively identifying payer / HTA relevant evidence requirements to support relative value demonstration and product differentiation. Goran has more than 30 peer-reviewed scientific publications