Strategic Management Marketing Trends and R&D

Strategic management is critical to the development and growth of every organisation. Senior executives tasked with this responsibility will recognise that successful execution of strategy requires the ability to navigate uncertainty, make timely decisions, and align strategy with the organisation’s systems, people and culture.And the Leadership Development Programme is designed to help leaders and senior managers advance their leadership skills and build their capacity to lead successful change.

Business Ecosystems, Digital Strategy and Artificial Intelligence

This track aims to stimulate the debate on new research and practice insights in business ecosystem, digital strategy, artificial intelligence and the platform economy, especially with respect to challenges that firms, their leaders, and their stakeholders within the business ecosystem face. We are looking for theoretical approaches that help organizations to achieve sustainable competitive advantages in the digital economy and the business ecosystems involved. Furthermore, approaches to teach future leaders as well as critical discourse of needed skills and competencies to prepare for the challenges of the digital economy are welcomed.

Strategic Responsiveness and Adaptive Organizations

Firms operate in turbulent global markets and must adapt their business activities to persevere and thrive.  They rely on an ability to sense environmental developments and responding in timely and meaningful ways.  It entails reconnaissance and dispersed initiatives coordinated through rational analyses at the corporate center. The recent Covid-19 pandemic has shown that sensing and an ability to adapt to disruptive environmental jolts is essential.  It pinpoints an urgent need to uncover effective response capabilities that can enable (some) organizations to adapt to the changing context. This track offers a venue to present new insights to this end.

Banking & Finance Management

Banking & Finance Management states Banking is an industry that handles mazuma, credit, and other financial transactions. Banks provide a safe place to store extra cash and credit. They offer savings accounts, certificates of deposit, and checking accounts. Banks utilize these deposits to make loans. Financial management may be defined as the area or function in an organization which is concerned with profitability, expenses, cash and credit, so that the "organization may have the expedient to carry out its objective as satisfactorily as possible;" the latter often defined as maximizing the value of the firm for.

Sustainability in Strategic Management

This session aims to discuss various management approaches for environmental sustainability from various perspectives:

• UN Sustainable Development Goals (SDGs) as opportunities for businesses and/or management trends in environmental protection (e.g., B corps)
• Consumption trends that involve sustainable practices (e.g., Circular economy)
• Multilateral, collaborative trends to shape sustainable policy, production and consumption
• Challenges and opportunities of social traps and commons dilemmas, for businesses, policy makers and consumer-citizens
• Macromarketing explorations of complex systems, and policies and business practices to ensure sustainable prosperity and societal well-being

Innovation Strategy and Digital Marketing

An innovation strategy is a common innovation mission and a detailed plan that aims to create new value, for which customers are willing to pay. It includes a set of policies or behaviours geared toward achieving future organizational growth. Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Leadership Development, SWOT Analysis in Business Strategy

Leadership Development is about expanding one’s ability to think about and engage in the process of leadership. Sessions in this track aim to challenge one’s current understanding of leadership, provide them with new perspectives, and prepare them to develop their leadership identity. SWOT analysis is a vital process that helps a business to evaluate its internal and external environment by identifying strengths, weaknesses, opportunities and threats.

Entrepreneurship Strategy and Role of the Entrepreneur as Strategist

Entrepreneurial strategy is the means through which an organization establishes and re- establishes its fundamental set of relationships with its environment. It is strategy characterized by widespread and more-or-less simultaneous change in the pattern of decisions taken by an organization. An entrepreneur identifies a commercial need in their community, crafts a business idea and takes the lead role to start their business.

Social Sciences, Ethical Issues and Social Responsibilities

Social Science is the branch of science devoted to the study of societies and the relationships among individuals within those societies Social science, any branch of academic study or science that deals with human behaviour in its social and cultural aspects. Usually included within the social sciences are cultural anthropology, sociology, psychology, political science, and economics. Ethical issues in business occur when a decision, activity or scenario conflicts with the organisation's or society's ethical standards. Both organisations and individuals can become involved in ethical issues since others may question their actions from a moral viewpoint. Social responsibility is an ethical theory in which individuals are accountable for fulfilling their civic duty, and the actions of an individual must benefit the whole of society.

Internationalization and Research Methods in Marketing

Internationalization is the practice of designing products, services and internal operations to facilitate expansion into international markets. Localization is the adaptation of a particular product or service to one of those markets.Research results describe the identification of four factors influencing the success of the internationalisation process of born globals. These factors are: the product or service, the industry, the network, and the entrepreneur. Surveys, Interviews, Focus groups, and Customer observation are some of the common market research techniques.