Title: Bank Risk Management

Abstract:

Scandal to corporate crises When business operation is running, any kind mistake misunderstand or crime have possibility. Fieger out these things require hard administration. But these administrations usually make employee’s motivation down also reduce productivity. So reasonable education from senior to non-title save rick crises happen but it‘s not make zero. The knowledge of employees has limit also not everyone happy to work. Miss leadership make unhealthy or frustrated employees. When they make something happen, these are unexpectable happening. Anytime it is required internal and external communication. Internal communication owner should be HR or assign outside which has right skill and knowledge. Extern field is mostly PR agency coverage significant point is that PR agency has capability of crises control or not. Crises control effective PR agency are limited. Internal owner used to be PR manager/director. Solve crises reason and same timing start conversation with PR agency. Title in company is important. Minimize related people just for crises control operation necessary people. Sometimes faces legal protocol. Of course this is the issue of legal Athlone every PR activity has done with their approval. Keep and protect Brand is top priory. Legal sense commonsense and tools knowledge plus experience all of them are necessary

Biography:

1982 Graduate WASEDA University Boucher of law. Enter Marui retail chain as lady’s fashion merchant planner. Move to Parco hotel division, business planning section. GAGA Communications in charge of Beijing subsidiary operation, Intersolv marketing head of Japan. Exodus communications Director professional service logica  marketing manager