A business plan is a formal written document containing the goals of a business, the methods for attaining those goals, and the time-frame for the achievement of the goals. It also describes the nature of the business, background information on the organization, the organization's financial projections, and the strategies it intends to implement to achieve the stated targets.
- Products and Services
- Market analysis
- Strategy and Implementation
- Organization and Management Team
- Financial plan and projections
Business Analytics is the process by which businesses use statistical methods and technologies for analysing historical data in order to gain new insight and improve strategic decision-making.
-
Artificial Intelligence.
-
Data Security.
-
Data Discovery/Visualization.
-
Predictive and Prescriptive Analytics Tools.
-
Real-time Data and Analytics.
-
Collaborative Business Intelligence.
Marketing management is “planning, organising, controlling and implementing of marketing programmes, policies, strategies and tactics designed to create and satisfy the demand for the firms' product offerings or services as a means of generating an acceptable profit.”
-
Business to Business Marketing.
-
Branding Strategy.
-
Category Management.
-
Channel Management.
-
Consumer Behaviour
A marketing strategy refers to a business's overall game plan for reaching prospective consumers and turning them into customers of their products or services. A marketing strategy contains the company's value proposition, key brand messaging, data on target customer demographics, and other high-level elements.
-
Digital Marketing.
-
Social Media.
Direct marketing consists of any marketing that relies on direct communication or distribution to individual consumers, rather than through a third party such as mass media.
-
Telemarketing
-
Email marketing
-
Text (SMS) marketing
-
Social media marketing
-
Direct selling